When it comes to branding photography, it's not just about getting to know your client's brand,(see the blog here), but also asking the right questions about the scope and technical aspects of the images they need.
This includes understanding the specific style, tone, and mood they want to convey through their brand, as well as the different platforms and mediums they'll be using the images for.
Here are some additional important inquiries to make before the shoot day regarding the technical aspects of the shoot:
1. Where will they be using the images
It's important to ask questions about the usage as this will effect image orientation, file type, resolution, and size. Will they be used for social media posts, website banners, billboards, or other purposes? This will help you understand the specific dimensions and orientation needed for each image.
2. What is the required turnaround time
Just check to make sure there are any deadlines with website launches etc. Its important to set the clients expectations with turn around times of galleries, especially if you have along then usual wait lime.
3. Do they need a website banner
Website banners will generally need to be shot a bit wider than an average image so as they can be cropped to fit into the website placeholder. Banners can also be varying shapes and sizes so its best to check the requires of the website before shooting.
4. What are the current image orientations on their website
Different website designs have different orientation with their images. For example there is no point shooting portrait if the website images are mostly landscape. If the client is not sure then shoot a mix of orientations so they have a choice going forward.
5. What social platforms do they mostly use
Different social platforms require different orientation aswel so you need to ask them which platforms they will be using.
6. Do they use graphics on their images
It is common for clients to add graphics/writing on their images. Hence, it is important to consider shooting images with ample white space on the sides or top to accommodate the graphics.
To sum up
By asking these questions, you can ensure that you're delivering images that meet your client's needs and expectations. It's also important to set clear expectations for the turnaround time of the images and to understand any deadlines that the client may have.
Overall, asking the right questions before the shoot can help you create a more efficient and productive process, and can lead to more successful branding images for your client. It's all about understanding the specific needs of your client's brand and creating images that reflect those needs in the best possible way.
You can access these questions and more in the Client Questionnaire available in the store.