Aspects of the shoot and decisions about locations, props, wardrobe and colours will all be based on your brand voice and how you want your brand to be perceived.

There are a number of benefits of being clear on your clients brand voice before a shoot:

• Establishing Consistency: Consistency is key in the branding game. By aligning their props, colors, and overall visual elements with their brand voice, you create a more cohesive brand experience. This consistency helps the audience recognise and connect with their brand instantly.
• Conveying Brand Personality: Their branding photoshoot is their chance to visually tell their brand's story, capturing its personality and values. By selecting props, colors, and compositions that align with their brand voice, you are effectively conveying their brand's unique vibe. A playful brand might go for vibrant and energetic props, while a sophisticated brand could opt for classy and refined elements. It's all about making their brand voice visible in every image.
• Connecting with Your Target Audience: When you show up reflecting your own brand voice, and share some of your brand values, this will start to resonate with your ideal audience and they will start to connect with your messaging.  When planning your photoshoot, think about how you can visually communicate your clients brand voice to attract and resonate with the right people. For example,  if your clients brand voice is all about natural and eco-friendly goodness, your could incorporate props and settings that reflect sustainability and nature.  
• Differentiating from Competitors:  Your clients brand voice becomes their secret weapon in the battle for attention. By infusing their branding photoshoot with elements that genuinely reflect their brand voice, you're creating a unique images that help tell the story of that business. 

There are no hard or fast rules on what a brand voice should be. Every business is unique and has their own values and personality. But to show you how this impacts decisions for a branding shoot let's explore how different brand voice’s influences branding shoot decisions:

Playful and Lively Brand Voice

• You will incorporate vibrant colours, dynamic poses, and energetic expressions in the photos.
• Locations would complement this spirited vibe, such as a bustling city street or a vibrant outdoor setting.
• Using vibrant colors, whimsical objects, or interactive elements that evoke a sense of fun. These props can range from colorful balloons, confetti, or props related to games or activities.
• By infusing the photos with playful props, we capture the essence of their brand and create a joyful and engaging visual experience for their audience.

Sophisticated and Elegant Brand Voice

• If the brand voice is more sophisticated and elegant, our decisions for the branding photoshoot will reflect that. You might opt for a more refined and polished setting, like a stylish studio or a luxurious indoor space.
• The color palette may consist of muted tones and rich textures, while the poses and expressions would be more poised and makeup would be more refined and polished.
• Think about selecting props that align with luxury, such as ornate furniture, fine china, or elegant accessories. Delicate fabrics or different texture, like silk or velvet, can also enhance the overall ambiance of elegance.
• These elements and props help convey a sense of exclusivity and sophistication, aligning with their brand's voice and appealing to a discerning audience.

Natural and Authentic Brand Voice

• If their brand voice is rooted in authenticity and a connection with nature, maybe an outside shoot with different textures of nature would be a suitable location.
• Think timber or stone walls, or maybe even the beach. Consider incorporating organic elements, such as plants, flowers, or rustic wooden objects. These props bring a sense of warmth and natural beauty to the photos, allowing their brand's voice to resonate with an audience that values sustainability and a close connection to the environment.
• Your clients makeup would be a bit more natural and you would use more organic poses.

Props 

One of the exciting aspects of a branding photoshoot is selecting props that enhance your story. Remember, the choice of props should align with your brand voice, but they should also be relevant to your products, services, or industry.

For example, if you are in the culinary business, incorporating kitchen utensils, fresh ingredients, or beautifully plated dishes as props would be appropriate, regardless of your brand voice. But the way that you use them in your images may be different.

To sum up

Ultimately, your clients brand voice serves as a guiding force throughout the photoshoot, influencing every decision you make, from location and styling to lighting and composition. By staying true to your clients brand voice, you ensure that the visual elements of the brand aligns with the way they communicate with their audience creating a recognisable and relatable brand.

 

If you need help with your client workflow? 

Head to the shop now to see all of the prewritten and designed CANVA resources we have specifically for Branding Photographers😎